How Noblewood Group supports its campaigns with its own branded products for Beluga Vodka and Oyster Adriatic Gin
For Noblewood Group, Loopper takes care of the branded products that go with the campaigns of Beluga Vodka and Oyster Adriatic Gin. Which items appear and when follows the calendar of the brand, running from the winter event in St. Moritz to summer on the Adriatic coast.
A partnership that runs all year
Noblewood Group stands for spirits where the material and the finish are right. Loopper applies the same standard to the products. Every item is matched to the campaign that is running, so there is something suitable ready for each season.
The products developed
Noble Winter cups
Paper cups for the Beluga event in St. Moritz. The design runs all the way around the cup, in the blue of the brand with gold through the pattern. Printed in full colour and suitable for hot drinks.
Signature cards
Cards for Beluga Signature, the bartender programme of the brand. Each card holds an enamel pin in the shape of the cocktail, and the card of the Noble Expresso carries the full recipe.
Engraved pens
Pens in brushed steel with a polished gold detail, from the Gold Line. The Beluga name is engraved into the metal instead of printed, so it does not wear off.
Enamel badges
Round badges with a gold rim, a gold-plated sturgeon emblem and a black wave field. Made in five colour combinations, from white and light blue to deep blue, burgundy and gold.
Cocktail picks
The same emblem on a long gold pick, raised against five enamel colours. The stem is long enough for a tall glass, so the medallion stays above the rim.
Oyster stirrers
Stainless steel stirrers for Oyster Adriatic Gin, with a head in the shape of an oyster shell and the name engraved into the metal. The shape does the work instead of a print.
Gin Adriatic pin
The Oyster Adriatic Gin bottle as a soft enamel pin in light blue, on a printed teal card that repeats the typography of the label.
Wild Citrus pin
The second pin from the summer campaign carries the white Wild Citrus bottle, on a card with the yellow circle of the label behind it. The same shape in another colour.
What Loopper delivered
Loopper takes care of the free digital proofs, the samples, the production and the delivery. Material, colours and finishing are chosen so that the items suit each other and suit the brand. An item only goes into production once the proof and the sample have been approved.
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