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Ferrari SF Côte d’Azur Cannes

How SF Côte d’Azur Cannes turned Ferrari’s identity into a set of branded takeaways

 

For SF Côte d’Azur Cannes, the official Ferrari dealer in Le Cannet, Loopper produced three branded items built around what a dealership actually hands over to its clients: a leather wallet, a folding hand fan and a cotton tote bag. The wallet goes to every customer who buys a car. The fan and tote bag extend the same identity into events and showroom visits.

A premium collection shaped around the Ferrari brand identity

Loopper presented SF Côte d’Azur Cannes with several options before refining a collection that reflected the dealership’s Ferrari identity. The leather wallet was made to hold the French vehicle registration document, while the fan and tote bag extend the same premium look to showroom visits and events.

The products developed

Leather wallet

A black leather wallet for the carte grise, with the dealership mark embossed on the cover and a one-colour print inside. It comes in a printed presentation box, so the handover feels as considered as the car itself.

Leather wallet with embossed SF Côte d'Azur Cannes branding

Bamboo and polyester hand fan

A fully customised bamboo and polyester fan with all-over full-colour artwork. The floral design covers the entire fan.

Bamboo and polyester hand fan with full-colour SF Côte d'Azur Cannes print
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Cotton tote bag

A dark-grey cotton tote with a full-colour digital-transfer print on the front. The single-sided print keeps the dealership logo clearly visible.

Cotton tote bag with SF Côte d'Azur Cannes Official Ferrari Dealer print
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What Loopper delivered

Loopper delivered three branded pieces for distinct touchpoints: a leather holder for vehicle handovers, plus a fan and tote bag for showroom and event use. The holder combines embossing, an interior one-colour print and a printed box; the fan has all-over full-colour printing, while the tote uses a front digital-transfer print.

From briefing to delivery

From product selection to the finished collection, Loopper worked closely with SF Côte d’Azur Cannes at every stage. Each item was refined around the dealership’s requirements and supplied ready for customer handovers, showroom visits and events.

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