Meet Edwin den Hartog founder of Loopper

Edwin den Hartog is a serial entrepreneur and the founder of Loopper, a leading e-commerce company specialising in branded promotional products. With over two decades of hands-on experience in merchandise and marketing, Edwin has helped thousands of businesses across Europe boost their brand visibility through creative, high-quality giveaways and corporate gifts. He combines in-depth industry expertise with a friendly, customer-first approach all delivered in a conversational style that makes even business feel personal.

Over 20 years of experience in merchandise & e-commerce

From early on, Edwin has been passionate about connecting brands with impactful merchandise. Back in 2012, as founder of a merchandising company (IEPC), he was already making waves by securing contracts to supply fan gear for European football giants like Borussia Dortmund and Bayern Munich. “It is the harvest of over four years of sowing,” he remarked at the time a testament to his persistence and expertise in the field.

Edwin’s background includes working with international suppliers and a deep understanding of global markets. He regularly travelled to China to source products for Loopper, which led to one of his most well-known side ventures: in 2019, he launched Royal Patat, the first Dutch fresh fries shop in Shanghai! (The idea came to him during a business trip “the fries in China are not to be eaten,” he joked, and decided to bring the real Dutch treat with him.) This mix of creativity and entrepreneurial drive showcases Edwin’s experience he’s not just an executive behind a desk, but someone who rolls up his sleeves to bring ideas to life across industries.

Founding Loopper & driving rapid growth

In 2018, Edwin founded Loopper in Amsterdam with a vision to modernise the way companies order promotional gifts. He leveraged over 20 years of expertise and a network of trusted partners to get things off the ground quickly. The results speak for themselves: what started as a small start-up has since become an international operation serving over 10,000 businesses across 10 European countries. Edwin built a diverse “Loopper family” of 40+ young professionals from 9 different nationalities, all full of fresh ideas to serve clients of all sizes. This dynamic team culture something Edwin proudly fosters ensures that innovation is always happening behind the scenes for the benefit of Loopper’s customers.

One of Edwin’s key achievements with Loopper has been establishing a strong supply chain. Loopper now works closely with over 100 suppliers across Europe (including the Netherlands, Poland, Spain, and the UK), ensuring all products are printed in Europe for consistent quality. This extensive network allows Loopper to offer more than 8,000 customisable products from eco-friendly water bottles to tech gadgets while still delivering quickly and competitively. Under Edwin’s leadership, Loopper has also embraced sustainability, offering items made from recycled and environmentally friendly materials such as rPET and ocean plastic, so clients can promote their brands responsibly.

And what about the name “Loopper”? It reflects Edwin’s ethos of keeping customers in the loop and creating a partnership “loop” offering flexible, tailored solutions for projects of all sizes. This philosophy resonates both locally and internationally, and has been a key driver of Loopper’s success.

Industry recognition & authority

Edwin’s expertise and Loopper’s success have not gone unnoticed. In 2023, 2024 and 2025, Loopper was nominated for the “Best Online Performance Award” in the promotional products industry effectively a prize for the top online supplier in the field. This recognition (awarded by PromZ, the Netherlands’ leading industry platform) placed Loopper among the top 10 companies in its sector for online presence and service quality.

Beyond awards, Edwin regularly attracts attention from the media and within the industry. His entrepreneurial journey has been featured in publications ranging from tech marketing journals to mainstream news. (The story of the Shanghai fries shop alone earned him national media coverage in the Netherlands!) These features reinforce Edwin’s credibility as an innovator who thinks outside the box.

From a business perspective, customer reviews speak volumes about trust and quality. Loopper holds an “Excellent” rating of 4.4 out of 5 stars on both Google and Trustpilot, with over 76% of reviewers giving 5-star feedback. It also boasts an outstanding 9.3/10 score on Kiyoh, based on nearly 1,000 verified reviews. These independent evaluations strengthen Edwin’s reputation proving that under his leadership, the company consistently delivers on its promises. In fact, Loopper’s reputation management is exemplary: the team has responded to 100% of negative Trustpilot reviews a true testament to Edwin’s dedication to transparency and resolving issues. Few companies in the sector go to such lengths.

Putting customers first wins for you, every time

If there’s one thing that defines Edwin den Hartog’s approach, it’s his belief that the customer’s win is Loopper’s win. He has built a truly customer-centric culture at Loopper. But what does that mean for you as a client? Here are just a few highlights:

• Fast Turnaround & Free Design: Need your merchandise quickly? Edwin’s team has you covered. Loopper delivers free digital artwork mock-ups within 1 hour of your request, so you can visualise your product and still meet tight deadlines. Customers often praise how “smooth” and “on point” the communication is with rapid delivery and no last-minute surprises.
• Custom Solutions for Every Idea: No idea is too ambitious. Loopper offers thousands of personalisable products, and if you’ve got a special idea, their in-house creative team will design it from scratch. Edwin loves a challenge with “22 years of experience” behind him, he often says, “You name it, we produce it!” The result? Unique, made-to-measure solutions that align perfectly with your brand.
• Personal, Dedicated Service: Unlike many e-commerce companies, Loopper (under Edwin’s leadership) ensures every client gets one-on-one human support. A dedicated project manager is assigned to each order to advise and support you every step of the way. It’s a concierge-style service that ensures nothing gets missed. No wonder clients value the proactive approach and how the team consistently goes the extra mile.
• Proven Customer Satisfaction: Ultimately, results speak for themselves. Loopper clients consistently report excellent experiences from product quality to the ease of the ordering process. The company’s high ratings (4.4★ on Google and Trustpilot, and 9.3 on Kiyoh) reflect real success stories. “Fantastic collaboration… they met the tight deadline perfectly,” said one recent reviewer, highlighting the team’s reliability and friendly service. Edwin takes pride in these wins, seeing them as the truest measure of Loopper’s success.

Throughout every step of your journey with Loopper, Edwin den Hartog’s influence is clear in the speed of service, the quality of guidance, and the genuine care you receive. His philosophy is simple: when you look good, Loopper looks good. And that shared success is exactly why so many businesses trust Loopper as their long-term promotional partner.